The Tile Association has launched its new website in August, in response to research amongst members which has flagged up strong demand for improved online marketing. The new website is part of a suite of online tools which the Association has available for the benefit of members. These include social media feeds and the online Tilezine newsletter.
The new Association website boasts a modernised new look, with intuitive built-in navigation, a revamped members’ directory and a prominent news area. With the latest issue of Tilezine linked from the site, as well as a facility to take out a subscription, the aim is to develop the site as an important news resource for the industry.
Navigation is clearly defined via the four key sales channels for the tiling industry, with separate homepage buttons for Architects, Installers, Homeowners and Stockists, each of these leading to further webpages featuring sector-specific information. Within the relevant sections, visitors will find a member directory, technical documentation, details on training and NVQs, a tiling FAQ for installers, DIY tiling guides and much more besides.
The site features an expanded member services section, which includes a wealth of information for anyone involved in the tiling industry, ranging from technical information to business advice and insurance. There is also information on the facilities offered in the TTA’s new Staffordshire headquarters, such as how to hire the building’s meeting and conference facilities.
Ian Kershaw, chairman of the TTA says:
“It emerged strongly in the research that our members view the TTA website as an important marketing tool and that they were looking for further development of the online resources which are available to them. We were therefore hoping to achieve a site which features increased usability, an updated image and improved technical functionality. I think we have achieved that, and we have also linked into other online resources which are among the benefits of TTA membership.”
The TTA website can be found at www.tiles.org.uk