From enquiry to satisfied customer

Plastic building product manufacturer Freefoam Building Products report success in delivering support for homeowners and leads for local installers. Making a strategic decision several years ago to reach through the supply chain and engage with end users is paying dividends for all.

Using the power of the web Freefoam put in place a range of tools to make choosing building products easy and getting home improvements completed a simple straight forward process. is the latest innovation. Designed to meet the growing demand from consumers for exterior cladding products the site acts as an online portal to share product information about PVC cladding, offer ideas and inspiration for homeowners and give quick and easy access to a FREE no obligation fitting quote from a local installer.

When Mr and Mrs Bowell in Spalding wanted to refurbish the front elevation of their bungalow they turned to Freefoam for help and support throughout the process – from samples to fitting.

Using Freefoam’s handy online cladding sample request service they received a range of boards and colours to make their selection from the convenience of their home. Finding a reputable local installer was also handled online using Freefoam’s website mycladding .com. Freefoam Registered Installer Simply Roofline installed white fascia, soffit, guttering and Misty Grey Double Shiplap Cladding to create a low maintenance, neat, professional, smart new look.

PVC cladding is one of the fastest growing home improvement products becoming the main alternative to wood. With volume sales up by 61% year on year Freefoam are the first manufacturer to harness the power of the web to harness the online appetite for PVC cladding, to help grow business and generate leads for Freefoam Registered Installers.

Commercial Director, Colin St John, explains:

“At Freefoam we have always recognised and accepted that our Customers success was our success. Creating the ultimate win win has been our driver over the years. Developing winning products for winning stockists and installers and being part of the whole sales process has been key to continued growth.”