‘Denim Drift’ revealed as the Colour of 2017

Dulux Trade has claimed that the Colour of the Year for 2017 will be ‘Denim Drift’ following the launch of its Colour Trend forecast.

Put together by a “global team of experts,” assembled by the paint brand, the forecast is based on “emerging trends that shape the way people live and work.” These range from interior design and architecture to fashion and beauty, and social and economic influences.

Dulux Trade said ‘Denim Drift,’ a “beautiful, timeless and versatile grey-blue,” will be the “must-have colour in the worlds of interior design, architecture and for the year ahead, which perfectly captures the mood of the moment and is a true embodiment of the way we’ll live our lives in 2017.“ Dulux has developed a palette of coordinating colours to match, including “a spectrum of blues and blue-hued tones.”

The brand also identified an overriding theme which it will focus on next year which reflected “a new outlook on the simple things that make life worth living. In an increasingly digital world where real and authentic experiences are becoming more important than ever before, Dulux Trade is reconsidering the foundations of living.”

Louise Tod from the Dulux Global Aesthetics Centre, commented:

“blue is known to be the world’s favourite colour, cutting across geographic and cultural boundaries. Creating a blue colour scheme provides commercial specifiers with flexibility in both a residential and commercial setting with hues that run the gamut of being calming to energising.”