Business amongst professionals in the home renovation and design industry is strong in 2014 according to Houzz (www.houzz.co.uk), the world’s leading home design and renovation platform which launched in the UK in July. The first Houzz Sector Survey of UK home renovation and design professionals, including architects, interior designers, contractors, builders and more, found that 92 percent expect revenue growth in 2014. Firms reveal that revenue growth will come from both higher average revenue per project, as well as from a larger number of projects, with 91 percent of professionals saying that 2014 will be busier than last year.
The survey found that in order to expand their businesses, many UK home professionals are willing to work outside their geographic area and to take on more diverse projects. Two-in-five UK professionals report that they would travel internationally for a job (42 percent) and another 13 percent would travel more than 100 miles. By using the Houzz platform, home professionals are able to connect with potential clients outside their network, city and even country and to collaborate remotely and asynchronously throughout a project. A majority of professionals said they plan to take on more diverse project types in 2014 compared to last year (84 percent).
In terms of managing their business and building their brands, home professionals are increasingly turning to digital and mobile and as many as four-in-five professionals now using a tablet to showcase their portfolio (82 percent) and source inspiration (68 percent). Houzz’s suite of tools has been designed to meet this growing need, with a visual profile that showcases the best of a professional’s work. When it comes to social, a full 25 percent invest as much as 30 minutes per day on building their brand and 72 percent say that digital and social channels are a cost effective way to market their business. Houzz caters perfectly to this new generation of tech savvy pros who are not just marketing their brand in the Houzz professional directory but also reaching customers directly by interacting with homeowners on the Houzz advice boards.
Whilst the vast majority of professionals believe reviews from previous work are important when attracting new clients to their business (93 percent), half are missing the opportunity to use these references to support their digital marketing efforts with just 50 percent saying they gather client references online.
Professionals are indeed bullish on business this year; however squeezed budgets (59 percent) and increasing competition (4 percent) remain the biggest challenges to growth.
Vivienne Sung, UK Managing Director of Houzz, said:
“Overall this study reveals the healthy state of the renovation sector. As the economy has improved, home professionals are likewise seeing good growth in their businesses, and are using Houzz to reach new customers both locally and globally. These findings are consistent with the results from our recent consumer survey which revealed we are a renovation nation, with one third of the respondents saying they are renovating at least once a year.”
Over 450,000 active home professionals around the world, including more than 10,000 in the UK, from architects, interior designers, design-build firms to landscape designers and more, use Houzz as a critical business tool to build brand awareness, showcase projects, connect with homeowners, and move project management to the cloud.
The Houzz Sector Survey is an online survey of Houzz UK professional users conducted in June 2014.
The Big UK Houzz Report was conducted in May 2014 and included 7,916 homeowners.