Britain’s largest self-build event, The National Homebuilding & Renovating Show, sponsored by Velux, experienced a 12.5 per cent year on year exhibitor increase and a 10.5 per cent rise in visitor figures at this year’s event, which took place from 14-17 April at the NEC, Birmingham.
As a result, exhibitors enjoyed a noticeable rise in trade sales and leads, and the event has already attracted 90 per cent stand rebookings for its comeback in March 2017.
Steve Newbold, managing director of Centaur Home Interest Media, said:
“The figures from this year’s show, reinforced by the feedback received from our exhibitors and partners, point to a booming property market, with an increase in targeted customers who plan to either start or complete their projects and are on the hunt for guidance and bespoke services.
“The increase in budgets for projects is contributing to a burgeoning industry, which is being continuously targeted through our annual Homebuilding & Renovating Show events, property magazines and online portals. All our activities reinforce the position of Centaur Home Interest Media as the market leader, enabling exhibitors and consumers to benefit from our channel strategy.”
The exhibition welcomed 35,822 attendees over the course of the four days. Internal research found that 88 per cent of these targeted customers made purchases at the event, or are now considering buying products or paying for services from suppliers whom they met at the show. 82 per cent of consumers stated that they have already or are likely to request a quote from relevant exhibitors.
This year, the event attracted an active, targeted, high-value audience and the average visitor spend for renovations or a self-build was £121,000, a seven per cent increase from last year’s show.
91 per cent of visitors said that they will start working on a live project over the next 12 months (a six per cent increase from 2015), of which 24 per cent are self or custom builds and 25 per cent are a single or two storey extension.
Data also revealed that 55 per cent of the event’s audience do not attend any other competitor show, leaving suppliers with an exclusive opportunity to increase their client database with an engaged market segment.