100% Design, the UK’s largest design show, returns to Olympia

100% Design is returning to Olympia London from 21 – 24 September. The show forms the heart of London Design Festival, presenting leading national and international exhibitors with ideas, products and innovations for domestic environments, alongside a special focus on emerging brands.

Reflecting 100% Design’s focus on quality and inspiration, this year’s theme is ‘Experience’, which will be explored across the show through specially commissioned installations, immersive experiences and sensory experiments. Visitors can physically engage with the latest product innovations.

Talks with 100% Design will be curated by the Design Museum as part of their ‘on loan’ campaign with activity out and about in Kensington until the museum opens there on 24 November 2016. Focussing on quality and depth, the talks present thought leaders in the industry, deliver agenda-setting keynotes alongside panel discussions exploring trends in contemporary practice as well as the future of design. The programme will be presented in a specially-commissioned auditorium, designed by Miska Miller-Lovegrove.

New for 2016, a cinema area will showcase products, designers and studios as well as providing reflective, intellectual engagement with current and historical design agendas.

Making its debut at London Design Festival 2016 is LuxuryMade, a new show dedicated to contemporary decorative interiors. Staged alongside 100% Design close to the site of the new Design Museum, it is the latest addition to the West Kensington area’s burgeoning design offer.

100% Design comprises five sections, the longest running of which is Interiors. It presents brands exhibiting everything from furniture and lighting to fabrics and accessories. The other sections are Workplace, Kitchens & Bathrooms, Emerging Brands and the show’s largest section Design & Build – featuring technology and home automation, a materials showcase and an architectural lighting showcase.

For more information on 100% Design please visit 100percentdesign.co.uk